CalFresh Refresh
CalFresh Refresh
CalFresh App
UCLA Extension - Assignment
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Summary
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UX Designer, Researcher, UI Designer
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Figma, Service Blueprint
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New Mobile App / 2-Week UCLA Extension Solo Project
Project Overview
Problem: Many low-income residents are struggling to shop for groceries, especially during this COVID-19 pandemic. The access to stores and the types of food is limited for these residents and can therefore create issues with worrying where the source of their groceries will come from.
Solution: Create a system that can reduce the stress and shame of grocery shopping for CalFresh/SNAP users. Allow all low-income residents to gain access and have no limitations on where they can grocery shop.
Impact: fgfg
The Challenge
We all have to eat. We all need groceries. There’s no distinction. SNAP should not be used as a tool to separate ourselves, separate our communities, separate our families or separate our society from each other.
— Dr. Mariana Chilton / Director of the Center for Hunger-Free Communities at Drexel University
According to the University of California’s 2017 Global Food Initiative report, 48% of UC undergraduate and 25% of graduate students “experience some level of food insecurity.”
Food security is linked to better retention rate in staying enrolled in school
Students that are in the low-income category are qualified for food assistance programs but are not aware if they qualify. They end up not applying at all because of the stigma and assumptions of not qualifying.
The Solution
Allows for quick and easy grocery shopping
Can be safe from current COVID-19 pandemic
Shows discounts from nearby grocery stores that accept EBT
In-App Shopping Experience
Convenient Purchasing + Store Location Finder
Choosing and planning out when the grocery comes to your home
Conveniently choosing whether to pick up, deliver, or pre-order groceries
Finding nearby stores that accept EBT
Convenient EBT Card to scan and purchase in-person
EBT information already in app; allows for seamless in-app transaction
Can check EBT balance when you need it
Digital EBT Card Feature
Creating a Seamless Solution
To reduce the level of shame and embarrassment in using EBT cards or food stamps, having an app that has a convenient and portable solution would erase a lot of the shame in using CalFresh
EBT Card information directly on the app
QR Code to scan and pay
EBT information already added when purchasing through the app
Delivery
Planning and scheduling grocery deliveries (contactless)
Locating nearby EBT accepted stores
Deals
App shares deals from nearby EBT accepted stores to further cost saving purchases
User Persona
To reduce the level of shame and embarrassment in using EBT cards or food stamps, having an app that has a convenient and portable solution would erase a lot of the shame in using CalFresh
Service Blueprint
To reduce the level of shame and embarrassment in using EBT cards or food stamps, having an app that has a convenient and portable solution would erase a lot of the shame in using CalFresh